Creed

Partnering with LiveArea (a Merkle Company), I worked for The House of Creed to redefine how luxury fragrances are experienced online, guiding customers through a virtual reality experience to craft their own fragrance and bottle design.

Being responsible for Visual Design and Art Direction, I crafted an experience that allowed users to imagine fragrances through vivid, atmospheric scenes — the crisp stillness of a winter morning, or the golden warmth of a summer afternoon. The pitch to Creed was successful, earning their praise and paving the way for an elevated online shopping experience, which seamlessly combined luxury and personalisation.